Local brands across Asia Pacific (APAC) now account for nearly 79% of FMCG value share, up from 74% a decade ago, according to a study by market researcher Worldpanel by Numerator. The report titled ...
Wikipedia defines Fast Moving Consumer Goods [FMCG] as products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small, they generally sell ...