Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

"The war against climate change." The expression is so ingrained in our language that we forget it contains a metaphor, but it does: it makes a connection between climate change and war, a war we must ...

A new campaign from AbbVie highlights the “full selves” of people with conditions treated by the company’s therapies in a push to show the broader impact of the medicines, according to Matt Tritley, ...

NEW YORK, NY - JULY 12: People participate in the first annual Disability Pride Parade on July 12, 2015 in New York City. The parade calls attention to the rights of people with disabilities and ...

Aug. 31 is International Overdose Awareness Day, the most extensive annual campaign to end overdose. The campaign raises awareness of overdose, which has impacted every community. Too many families ...

Welcome to Slate’s new series on nonprofit marketing! Throughout this series, we’ll explore the latest research, strategies, and trends to help nonprofits maximize the impact of their campaigns. In ...

Novo Nordisk is under fire over a Spanish obesity awareness campaign. After the campaign stirred up controversy, the Spanish ministry of health wrote to the drugmaker about a possible violation of ...

MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance ...

Marketing is especially important for small businesses that want to expand their reach. Marketing is an important tool for businesses of all sizes. Small businesses can use marketing techniques and ...

Whatever month it is now, you’re sure to be surrounded by a number of “awareness” campaigns. How do you get people to take action on a cause? The common response is usually to start by raising ...