In my book, "Extended Reality In Practice," I highlight over 100 examples of how augmented reality and virtual reality are transforming our world. In this post, I want to take a closer look at the ...

When Kaiser Permanente opens its massive, one-million-sf Oakland Medical Center Replacement Project early next year, staff, patients, and families may notice something peculiar about the place. Open ...

For an industry that contributes 6 per cent to the global GDP, the fainting voice of the Architecture, Engineering and Construction (AEC) industry is something to ponder. The global AEC market was ...

Neuroscience researchers must often decide which experiment is worth months of work before the evidence is fully clear. In ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

The adoption of immersive technologies such as augmented reality and virtual reality by the freight and logistics industry has accelerated amid the COVID-19 pandemic. Although still in its early ...

Extended reality (XR for short) – which encompasses virtual reality, augmented reality and mixed reality – uses technology to create more immersive digital experiences. In my latest book, Extended ...

Dowina is an acoustic guitar manufacturer based in Bratislava, Slovakia. In a market brimming with boutique suppliers and numerous well-known brands, a key aspect of Dowina’s market approach is the ...

There’s no worse way to spend a weekend afternoon than tromping through a maze-like Ikea store, which is why the augmented reality features in the company’s mobile app that let you try before you buy ...

“It is an exciting time to be an IP lawyer, or any other type of lawyer that works in these areas. These technologies will likely touch every aspect of our lives and generate what may seem like an ...