To improve brand reputation, revenue and loyalty, focus less on marketing transactions and more on creating meaningful experiences. In the aughts, the marketing industry said goodbye to the Age of ...

Forbes contributors publish independent expert analyses and insights. I analyze trends and current events in technology, marketing and AI. Every second of every day, companies are inundated by massive ...

Today, more than ever, IT salespeople are looking for more qualified leads and shorter sales cycles. One sales process that we recommend to our consulting clients is called "Engagement Marketing.” It ...

Tension: We assume automation will deepen connections, but it often reduces human nuance. Noise: “Best practices” for process automation oversimplify customer relationships, treating people like ...

The Salesforce Marketing Cloud Account Engagement platform, formerly known as Salesforce Pardot, has four plans: Growth, for $1,250 per month; Plus, for $2,500 per month; Advanced for $4,000 per month ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Tracking engagement has become something of a borderline mystical marketing process. Responding to engagement metrics is often expected to shorten sales cycles, forecast customer lifetime value, ...

Should we consider alumni engagement an important metric for gauging the success and impact of an institution’s marketing department? The 2019 CMO study (conducted by our friends at SimpsonScarborough ...