An email preference center is among the most powerful—but often underutilised—tools for gathering vital customer data and empowering your subscribers. But with trends and laws, like the pervasive ...

The quantity-over-quality debate in email marketing has become a bit of a moot point since the advent of the GDPR. In order to comply with the regulation’s consent requirements, marketers have been ...

Add global compliance and cultural custom to the list of why email preference centers are really hard to sell internally and build well. I had a meeting this morning where we started to list out all ...

GDPR, in effect for 15 months now, has affected the marketing profession—marketing automation, in particular. Though information security and data protection have always been important considerations, ...

Many brands offer consumers email preference centers where they can control how often they receive emails and about what, but Twitter takes the cake. Mac Observer has created a step-by-step guide to ...