Every click, view, and purchase is meticulously tracked in today's rapidly evolving digital age. This emphasizes the powerful role of data in sculpting effective business strategies. Shoplazza, an ...

When e-commerce was hatched back in the ’90s, it would have lived for a while without Web analytics, but not for long. It would have died a cruel death in its nest, hungrily watching as bigger, more ...

Howdy! Welcome to the AdExchanger Commerce Media weekly newsletter. I’m James Hercher, senior editor, and this week’s dispatch will examine one specific ecommerce analytics company, Triple Whale, and ...

The pandemic accelerated certain types of ecommerce behavior. B2B marketers should pay attention. The pandemic forced us to drop the "e" from ecommerce. Ecommerce is now just an essential staple of ...

Most online retailers deploy analytics software that can generate insights into how shoppers engage — which products they search for, how they navigate categories and brands, which activity correlates ...

Business owners and commercial e-commerce platforms recognize that now, more than ever before, analytics are an integral part of success. That’s because there are more than 110,000 e-commerce websites ...

This is just the beginning in e-commerce – We will examine ways to improve shopping cart conversions and using alert notifications to monitor reports in a few upcoming posts. Ultimately analytics can ...

Unilog, a provider of eCommerce solutions to midmarket businesses, announced that it has released a new eCommerce analytics offering called Site Analytics Pro. This new module provides Unilog ...

We have entered an era where e-Commerce rules retail. Consider how reports project online sales to hit more than $4 trillion by 2020, representing 14.6% of total retail spending worldwide (source: ...

Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software. If you have an ecommerce ...