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Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of ...

Our question today comes from Lee, who asked: “With topic clusters, how important are page paths? We often have our pillar page in the primary navigation, but the support topics will often live in the ...

Defining Pillar Content and Topic Clusters Understanding the symbiotic relationship between pillar content and topic clusters is paramount for digital success. Pillar content acts as the guiding light ...

Pillar pages are critical for a law firm’s SEO strategy for several reasons. First, they enable law firms to organize their content in a way that enhances their website’s overall architecture. By ...

Topic clusters are several pieces of content that group together because they share a topic or subtopic. What is the significance of topic clusters for our discussion? You can leverage them to help ...

Much like a carpenter needs their hammer, SEOs need to use topic clusters to effectively rank content on Google and other search engines. In this guide, we’ll explain what they are and how you can get ...

Before we dive into why a topic cluster plan is a must-have for any content marketing strategy, let's start with some current SEO stats that demonstrate the critical role of organic search. Because ...

A pillar page is an organized piece of content on a website that can help search engines see its worth and connection with other pages on the site. If the page is structured well, it can impact the ...