The brands are dueling over straps. By Sam Reed Not all sports bras are created equal. Their general shape may seem simple, but for the billion-dollar athletic apparel industry and the many behemoths ...

I’ve only known Helen Kenworthy for an hour when she asks me to take off my shirt. We’re in a small room with a mirror at the headquarters of Brooks Running in Seattle. Down the hall is the shoe and ...

In its Vancouver lab, Lululemon tracks women’s breast motion and centers of gravity as they run, jump, and stretch to create perfectly fitting sports bras. But four years ago, the brand’s designers ...

There are certain annoyances women are just forced to accept, specifically the abysmal design of bras. Framed as being unfixable, one woman took to Reddit to point out that if men were forced to wear ...

Add Yahoo as a preferred source to see more of our stories on Google. Wacoal has been designing bras for more than 70 years, with plenty of fans who've been shopping there for just as long.The brand ...

Bra shopping is one of the most important tasks of any teenager's life. For countless young people, it’s a rite of passage, marking their official journey into adulthood. Knixteen, the teen-specific ...

We as a society have evolved past the need for underwire in our bras.

As an analyst in the Good Housekeeping Institute Textiles Lab who covers most of our intimate apparel, I test and try a lot of bras, and I was initially wary of Skims. Could a celebrity-founded brand ...