Researchers from Oklahoma State University and University of Florida published a new Journal of Marketing article explaining how marketers can capitalize on the power of perception through the ...

Spatial Design, Breaking the 2D Paradigm,' a new book by Dominique Wu, puts forth design principles for spatial computing, XR, and AI-driven immersive experiences.

Debate surrounds whether leaders are a result of nature or nurture. Rather than debate, let’s look at some agreed-upon areas of leadership traits and characteristics per scholars. I’d also like to ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

We perceive an elephant, a bicycle or a computer as whole objects before we see the parts - trunk, gear, keyboard. But we can also see a trunk, a derailleur or a keyboard and know what they belong to; ...