Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

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The analysis of data from any research project seeks to answer the research question which was set out at the beginning of the project. As discussed in previous articles in this series the research ...

As companies collect more data than ever before, the need for professionals who can make sense of business data is growing too. Managing complex, growing datasets makes data literacy knowledge ...