My Ph.D. from Wharton is in operations research, which I received a long time ago. My graduate studies included learning about constraint-based optimization algorithms (such as linear programming) and ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In September, ...

“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wenda Zhou, publisher product lead at IPONWEB.

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, announces the completion of its FREE ...

Today is the day as our Master Campaign Optimization begins with three webinars from leaders in the B2B marketing industry. With 75% of respondents to Demand Gen Report Benchmark Study cited Improving ...

Gelson’s uses advanced AI application to gain new insights and improve automation as consumers become more price-sensitive and adjust their shopping habits SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Today, ...

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...