Paris Saint-Germain is stepping up its commitment to the younger generations by making its debut on Roblox with an immersive and collaborative experience: Paris Saint-Germain OBBY. This new universe ...

Roblox has announced a beta tool which enables users to create interactive 3D models from text prompts, an upgrade to its existing 3D asset generation tool revealed last year. The feature was ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

Chipotle Mexican Grill today (Feb. 26) premiered a 60-second spot about the chain’s sustainability efforts on Roblox, becoming the first restaurant brand to debut a national TV ad in the metaverse, ...

Players can explore Monster High, customise pets, craft elixirs, and unlock in-game rewards. Barbie, Hot Wheels, Masters of the Universe, and UNO are next in line for Roblox releases. Polly Pocket and ...

Roblox has expanded its advertising platform with a new immersive homepage ad format unveiled at CES 2026, aimed at connecting brands with Gen Z and Gen Alpha. The 'Homepage Feature' transforms brand ...

Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously. After years of not showing ads to users under the age of 13, Roblox said in April that it ...

Roblox has introduced a new set of user-generated accessories, including pastel pigtails, fluffy hairstyles, and themed outerwear. These releases arrive as UGC Limiteds and layered clothing tools ...