Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

Today’s vehicles, including hybrid and electric, are more connected than ever. We may not be Jetson’s level yet (as much as we may have hoped), but contactless digital experiences have dramatically ...

Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer ...

What’s your conversational experience maturity level? In today’s hyperconnected and competitive world, brands that excel in conversational customer experiences (CX) – real-time two-way interactions ...

In today's digital landscape, businesses must differentiate themselves and build lasting customer relationships. One of the most effective ways to do this is by delivering exceptional customer ...

SAN FRANCISCO--(BUSINESS WIRE)--According to new research released today by Zendesk, Inc. (NYSE: ZEN) in partnership with Enterprise Strategy Group (ESG), companies that have continued to invest in ...