New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

Adobe Real-Time Customer Data Platform – used by leading brands including Chipotle, Major League Baseball, ServiceNow, Thermo Fisher Scientific and U.S. Bank – now delivers over 600 billion predictive ...

Zeotap CDP, the easy, secure, and impactful customer data platform, is thrilled to introduce its “Non-Customer Entity Data” feature. This innovative tool marks a significant leap in the realm of ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced the introduction of ...

This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas and what questions organizations should ask vendors while evaluating the CDP ...

DETROIT, Mich., April 24, 2025 /PRNewswire/ -- Fullpath, automotive's leading Customer Data Platform (CDP), is thrilled to announce its latest integration with Urban Science, a leading global ...

This article is part of a VB special issue. Read the full series here: Building the foundation for customer data quality. Customer data has become the lifeblood of delivering connected customer ...