CDK, the leading automotive retail software provider, today announced the launch of its Customer Data Platform (CDP)that unifies fragmented customer information and delivers real-time, actionable ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Rokt mParticle announced the launch of its Hybrid Customer Data Platform (CDP) on Snowflake AI Data Cloud on Oct. 16. According to company officials, the new offering provides enterprise companies ...

Hightouch released Adaptive Identity Resolution on July 1, a new capability for its warehouse-native Customer Data Platform. The technology aims to help brands unify fragmented customer data across ...

LAS VEGAS--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP).

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Uniphore, the Business AI company, has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Customer Data platforms. A complimentary copy of the full report is available here. We believe ...