Islamic banking consumer behaviour analysis examines how individuals make financial decisions in accordance with Islamic law, which prohibits interest (riba) and speculative transactions (gharar) ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Mobile commerce, or m-commerce, encompasses purchasing, payment and engagement conducted via handheld devices. Over the past decade, advances in smartphone technology, ubiquitous connectivity and ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...