Standard Media Index (SMI) -- which for many has become the default syndicated database on competitive ad spending and intelligence -- has been sold to private equity firm GTCR, and will become part ...

NEW YORK, November 03, 2025--(BUSINESS WIRE)--System1 today introduced Test Your Ad Competitive Edge, the world’s largest open creative effectiveness database of more than 100,000 ads that gives ...

Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to analyzing them. For paid search, this ...

Interpublic Group IPG narrow economic moat ratings. The consolidated nature of the industry and high switching costs of severing the agency relationship for clients contribute to a solid competitive ...

Ad verification and measurement provider Integral Ad Science went public Wednesday after filing an S-1 with the Securities and Exchange Commission earlier this month. The New York-based company began ...

London-based research giant Kantar Group this morning announced the sale of competitive ad spending intelligence unit Vivvix to New York-based advertising intelligence platform MediaRadar. Terms were ...

Competitive poaching, or when an organization steals the advertising keywords of its competitors to divert its consumers, is sneaky but can work well for marketers in a range of contexts, according to ...

ALEXANDRIA, Va., Oct. 04, 2023 (GLOBE NEWSWIRE) -- AdImpact, a leading ad intelligence SaaS company, announces the wide commercial release of a new, first-of-its-kind mobile app to support campaign ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

(RTTNews) - UK's Competition and Markets Authority or CMA announced that it has provisionally found that tech major Google LLC, owned by Alphabet Inc., has abused its dominant positions through the ...

The Amazon empire has well and truly taken the world by storm over the past year. Lockdowns all over the world allowed Amazon to step into a new role as an essential provider for consumers unable to ...

Nisha Gopalan is a former Senior Overnight Assignment Editor for Investopedia News. She is an award-winning financial journalist who has worked in London, where she is currently based, and Hong Kong.