First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...

As Founder and Managing Director at The Agency, Arleigh works with leaders to amplify their company's story and drive measurable results. It’s no secret that strategic communications play an integral ...

Enhance your career with our online Graduate Certificate in Strategic Communication Management. In just nine credit hours, you can develop advanced skills in planning, executing and evaluating ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

Are you looking to work in public relations, digital media, social media, and other strategic communication-related positions? If you have earned a bachelor's degree in any background, consider a ...

You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...

As soon as any sort of management or governance deal between two hospitals or health systems is announced, anxiety among employees and physicians may develop. As the deal progresses further, rumors ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...