Now, the comedian has officially revealed his new look, which has reportedly cost him $200,000 (£161,300) in procedures, during an advert for clothing company, Reformation. He stars in a three-minute video where he announces that he is the 'Official Boyfriend of Reformation', acting like a good partner to women trying on numerous outfits.

Just in time for Valentine's Day, the comedian stars as lifestyle brand Reformation's "Official Boyfriend" in a new must-see campaign.

Goodbye, ink. Comedian Pete Davidson wants a clean slate. The “Saturday Night Live” alum, 31, is in the process of removing his massive collection of body tattoos. On the Friday episode of “Today,” the former Staten Islander revealed that the removal process is incredibly painful.

Pete Davidson detailed the painful process of 'burning off' nearly all of his 200 tattoos — and jokingly urged folks to 'really think about' that 'Game of Thrones' ink they've been considering.

Pete Davidson, the renowned American comedian, has undergone a striking transformation by removing all his tattoos, spending over $200,000 in the process