Some, in fact, are embracing it. Comcast announced on Thursday that Amazon Prime Video is coming to Xfinity X1. This will allow users to access the service directly from their set-top boxes.

The Odds Zone on Xfinity X1 devices will now feature live odds from ... top sportsbook directly into their viewing experience,” Comcast VP Vito Forlenza said. “Our entertainment platform ...

Comcast Cable Service offers cable services ... the same in-app access offered at all levels of Xfinity cable service and the X1 voice-activated remote. Digital Preferred The Digital Preferred ...

Comcast and MIT Media Lab bring live footage and never-before seen 3D photos from MIT’s historic lunar mission to viewers ...

Xfinity Mobile and Comcast Business Mobile, Xfinity X1, Xfinity Home and Comcast Business. Sales consultants are available at Xfinity stores to provide demonstrations and help new and existing ...

Xfinity X1 customers can say “to the moon” into their voice remote to access live coverage of the landing and mission.

The Coral Springs Coconut Creek Regional Chamber of Commerce welcomed Comcast Business as the featured sponsor of its Wake-Up ...

and More Immersive viewing experience of MIT's historic lunar mission available on Xfinity X1. (Photo: Business Wire) “Comcast has been a proud member of MIT Media Labs for almost 20 years ...

"Comcast has been a proud member of MIT Media ... updated with new content throughout the length of MIT’s mission. Xfinity X1 customers can find the destination by saying "to the moon" into ...