For the first time, humans might have glimpsed the rainbow of color that lies just beyond our sight – including a "blue-green of unprecedented saturation". You've never seen it before because you ...

Scientists complete Schrödinger’s color theory after 100 years, resolving the mathematics behind how humans perceive hue.

Researchers in the US have finally completed the missing mathematical pieces of theoretical physicist ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances ...

“From Brown to Evergreen: How Eye Colors Evolved” Your eyes may seem ordinary when you catch your reflection each morn ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' I want ...

Sitting on a horse, it’s easy to assume that she sees the same view we see. But she doesn’t. Riding is a team sport in which two partners experience the world simultaneously but in very different ways ...

Color is more than a sensory pleasure; it is a tool refined by evolution. Our ability to perceive a broad spectrum of hues is a remarkable biological achievement shaped by survival pressures, social ...