"There's no such thing as bad publicity" is an oft-repeated business axiom, and a recent Business Insider article suggested Coca-Cola might be leaning into it. In 2024, Coca-Cola debuted its ...

Coca-Cola stock rose 0.69% after the company unveiled an AI-driven global rebrand ahead of its July 28 earnings report.

Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus ...

For the second consecutive year, Coca-Cola experienced a backlash to its holiday ads made with generative AI. The company claims to have made some changes following last year’s criticism. For one, ...

When it comes to the holidays, traditions are everything. That's why people are expressing their disappointment in Coca-Cola's new holiday ad that has strayed from its usual content. The beverage ...

Pepsi is making a statement with its upcoming Super Bowl ad by choosing human creativity over artificial intelligence, reported Adweek. The soda company's half-minute spot, titled "The Choice," will ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...