Why are customers leaving, and what can we do about it? If you’re watching customers slip away despite your best efforts, you’re not alone. In subscription-based businesses — think streaming services, ...

Churn has long been a challenge in media and entertainment, but recent research highlights its growing impact. Forbes found that 46% of US households canceled a streaming subscription within the last ...

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

In fields including computer science and data science, it is common practice when predicting outcomes such as customer churn or image recognition to focus on variables with the highest predictive ...

Finance platforms racing to add prediction markets are doing so at the cost of accelerated “casino-like” user churn, says venture capital firm Inversion Capital founder and CEO, Santiago Roel Santos.