Cheer Athletics is proud to share that its Telford location was recently featured on Britain’s Got Talent, following a ...

Jeff Webb, the entrepreneur who founded and built the cheerleading powerhouse Varsity Spirit, has died at 76 following an accident. His death was confirmed by Varsity Spirit, the company he founded in ...

Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and exerted control over almost every aspect of it.

BEGGARS NIGHT THIS EVENING. NEW TONIGHT, HIGH SCHOOL CHEERLEADERS ARE GETTING A JUMP START ON THEIR COLLEGE CAREERS AS CASEY CERES ALYSSA GOMEZ SHOWS US ATHLETES WILL GET A SPECIAL CHANCE TO SHOW WHAT ...

A Missoula cheer program is headed to one of the country’s top competitions after earning three bids to The D2 Summit in Orlando, Florida, and its athletes are ...

“At the end of the day if you do your best to be the best then there's nothing that can stop you if you have that mentality” Gabi Butler tells PEOPLE Cheerleading sensation Gabi Butler has no problem ...

It wasn't talent or discipline that kept the University High School cheerleading squad from competing at nationals this weekend in Southern California. Instead, poor communication and a lack ...

Red face paint, loud cheers and unique stunts that put you on the edge of your seats at sporting events. Sound oddly familiar? University of Arizona cheerleading is and always has been an integral ...

Modern competitive cheerleading has developed a huge following, and its popularity can be largely traced to one company: Varsity Spirit, based in Memphis, Tennessee. Jeff Webb founded the company in ...