LightBoxTV, the technology company modernising TV campaign workflows, has partnered with location intelligence platform Kogenta to strengthen the insight layer within its Total TV planning platform.

Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched a new agentic campaign planning solution called Compass that has direct integrations ...

Barb has upgraded its pre-campaign planning tool, Advanced Campaign Hub, which now includes discovery+ and Netflix. Prime Video (including Freevee) has been included in the Advanced Campaign Hub since ...

The Campaign Planning & Strategy team collaborates with colleagues within CU Boulder Advancement to deploy strategies and activities related to the successful execution of the university’s first ...

Barb, the UK audience measurement specialist, has added pre-campaign planning functionality to Barb Ads Hub, its new analytics system for full-cycle ad campaign planning and reporting. The inclusion ...

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

The difference between an underperforming campaign and a record-breaking one? It's often down to the precision of your copywriting process. Conversion-focused copywriting is about using ...