Earlier this week, I posted a quick test to discover "Is Your Cold Calling Script Effective." That post contained a sample script that Keith Rosen got from from one of his clients. According to Keith, ...

A long while back, I posted a “programmed” version of that script, but the links are screwed up, so here’s a simplified and improved version. The script starts with “The Opening,” below. Here’s some ...

No one really likes the idea of being on the giving or receiving end of cold calls. The name alone is enough to give you chills. Maybe that’s why some refer to the practice by the more euphemistic ...