Just four years ago, ratings service Nielsen launched its monthly The Gauge reports tracking TV viewership between broadcast television, cable, and streaming. In that time, streaming viewership has ...

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Roku (NASDAQ: ROKU), the #1 selling TV operating system (OS) in the U.S., Canada, and Mexico*, announced a major industry milestone: For the third ...

According to Nielsen‘s measurement of televisions in the U.S. (mobile devices and other countries excluded), streaming was 44.8% while broadcast and cable viewing combined was 44.2% of all TV watched.

For the first time, streaming services have eclipsed traditional television in overall U.S. TV viewership, according to a Nielsen report released Tuesday. YouTube, Netflix, Paramount+ and other ...

Nielsen’s "Gauge" report for May showed that TV viewership through streaming overtook broadcast and cable combined, a new milestone in the U.S. media sector. "Streaming reached a historic milestone in ...

In a historic first, Americans last month spent more time consuming content on streaming services like Netflix than they did enjoying content on cable TV and broadcast networks. Not only that, but the ...

Nielsen’s "Gauge" report for August showed that TV viewership via traditional avenues saw gains while streaming declined. According to the report, broadcast viewing represented 19.1% of TV watch time ...