The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a third of ...

David’s Bridal has introduced its Diamond loyalty program, a tiered offering with rewards ranging from coupons to curated goodie bags to a free honeymoon or getaway. The program also lets brides’ ...

When David’s Bridal added easier-to-access incentives to its Diamond Loyalty rewards program in October, it was responding to a growing customer demand from its business. Discounts were the top ...

Three million shoppers have said “I Do” to becoming members of David’s Bridal Diamond loyalty program — just a few years after it launched in late 2020. Average sales and transactions by loyalty ...

Having a wedding program is a good idea, especially when you want to keep your guests in the loop. And you don't even have to go through a hassle to make them, because there are plenty of easy, fast, ...

For brides looking for accessible, size-inclusive styles for both themselves and their bridal party, David's Bridal is often a name that comes to mind. Customers can find pieces in sizes 0-30W with ...

The program is designed to scale alongside David's ever-growing ecosystem, including Pearl Planner, the brand's AI-powered wedding planning platform, and Travel by David's, the full-service travel ...

The modern bridal party faces mounting costs that can easily exceed $1,000 before the wedding even arrives. Smart strategies like pooling resources are helping friends honor couples without breaking ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...