In one of many classic scenes from Ron Shelton’s 1988 baseball film Bull Durham, rookie pitcher Eppy Calvin “Nuke” LaLoosh brings veteran catcher Crash Davis to the mound (again) to explain why he’s ...

Every small business entrepreneur I've ever met has been surprised by the importance of marketing to a burgeoning SB. Nobody discounts it going in, of course, but the sheer weight of marketing is ...

Perhaps you have a start-up company, and you want to determine what you stand for. Or you have a company with many product categories, but you still want to find some common dimensions to characterize ...

The brand name puts a face on every company. Names like McDonald's, Amazon.com, GM, Apple, Intel, and a host of others have long become significant members of pop culture vocabulary. They've also ...