In today's fiercely competitive market, a company's brand is not only a symbol of the image that it wants to portray, but also a reflection of its core competitiveness. Therefore, brand protection is ...

Most high-end brands have one common enemy—brand identity theft. They are a part of the $11.36 billion industry, and the market doesn’t seem to slow down. In the world of AI, where creating (fake) ...

Having spent most of my 25-year career helping tech startups build strong brands, it’s incredibly rewarding to watch relatively unknown companies become the leading voices in their industry. But these ...

What do trademarks and brand protection mean? Trademarks and brand protection refer to legal measures taken to safeguard a company’s distinctive symbols, logos and brand identity from unauthorized use ...

Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking. Industry data shows ad fraud reached an estimated $84 billion of global ...

Digital platforms have inadvertently become the perfect storm for counterfeiters. Massive scale, anonymous sellers, and limited oversight create an environment where knockoffs can flourish faster than ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight As digital innovation accelerates, brand owners and brand protection ...

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand ...

Meta rolls out new tools to protect brands' intellectual property rights across its platforms. Meta updated its Brand Rights Protection suite to help brands identify and act against intellectual ...