Brands looking to stand out should prioritize people in video content In A Nutshell Most consumers think they can spot ...

AI conversations are quietly redefining brand perception. Every exchange with a chatbot or virtual assistant shapes how consumers interpret a company's tone, empathy, and reliability. What once ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Tony Ambroza is the Chief Growth Officer at RealTruck, an omni-channel industry leader in truck and off-road vehicle equipment. I never liked the phrase “perception is reality.” What I think people ...

“Most businesses are going to have keywords or targets within their campaigns that are focused on their own value ...

Waiting expectations matter. Customers are more frustrated by unexpected delays than by long waits. Gaps break loyalty. When reality doesn’t match expectations, customers feel regret, complain or ...

China's real estate crisis is impacting the luxury fashion industry, and Burberry's market cap is down 70% in 18 months. An unclear strategy and a new CEO appointment are raising doubts about Burberry ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The beginning of a new year creates a natural pause for reflection. For C-suite executives, ...

Forrester’s Brand Experience Index Reveals A Stark Perception Gap Between Customers And NonCustomers Across Industries And Regions Debuted this year, the Brand Experience Index measures the ...