Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying?

Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that? The ...

In markets like Italy and Spain, younger consumers now show less brand loyalty than previous generations. They’re more ...

Retailer-owned beauty lines are gaining status as young and affluent consumers increasingly take to the category, which is poised for further growth as economic uncertainty looms.

Citing Circana data, the Private Label Manufacturers Association (PMLA) reported record-setting sales in 2024 for the store ...

The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier. More often than not, they’re not leaning into a brand-led approach, which ...