As London Book Fair came to a close, creators considered the impact BookTok has had on their reading and their perception of the publishing industry. Evie (@eviemaddaloni; 3,763 followers ...

This week, BookTok creators reflected on how social media, can build a readership for a book, the pros and cons of book-related merch and the rise of events aimed at influencers. There are “a ...

A video of an author signing his recently published book at a Barnes & Noble went viral, leading his book to become a bestseller.

As reading gets popular, there are a lot of opinions flying around. BookTok, a subculture of TikTok, boomed in 2020, right ...

Videos discussing the book had amassed hundreds of thousands of views on "BookTok," a community on the social media platform TikTok where users discuss books and reading. The book has since been ...

Maas’ smash hit romantasy book series A Court of Thorns and Roses, performing at balls across the United States and beyond. Boosted by BookTok, the skyrocketing success of romantasy — a genre ...

By the end of 2020, around one year into Booktok, Bloomsbury saw a 220 per cent rise in profits and by 2021, book sales in the US rose by 9 per cent. This was more than any other year since ...

With #bookstagram, #booktok, and people posting their “shelfies” (pictures of their books shelves ... Before dropping a stack ...

Four years before Rebecca Yarros published the book that would launch her into sky ... the series has dominated #BookTok, a sales-driving corner of TikTok, bringing in over a billion views across ...