Six hours into a fantasy ball, actor Zach Harrison is sweating. He’s been wearing handmade leather armor, huge boots, and heavy six-foot bat wings all night, all while ballroom dancing and taking ...

A video of an author signing his recently published book at a Barnes & Noble went viral, leading his book to become a ...

The part of TikTok dedicated to literature is known as BookTok. Countless users post book recommendations, reviews, and other ...

A book written by an author who writes under the pen name Tori Woods faced a wave of backlash on social media.

As London Book Fair came to a close, creators considered the impact BookTok has had on their reading and their perception of the publishing industry. Evie (@eviemaddaloni; 3,763 followers ...

This week, BookTok creators reflected on how social media, can build a readership for a book, the pros and cons of book-related merch and the rise of events aimed at influencers. There are “a ...

With almost 2 billion users on TikTok, it was inevitable for niche communities to arise within the platform. One such ...

In recent years, BookTok, the literary corner of TikTok, has exploded in popularity, transforming the way readers discover and engage with books. With its vibrant community of avid readers sharing ...

By the end of 2020, around one year into Booktok, Bloomsbury saw a 220 per cent rise in profits and by 2021, book sales in the US rose by 9 per cent. This was more than any other year since ...