Mattress startup Purple made waves last week when it went public with the secret sauce of its digital strategy. Some in the industry were mesmerized to learn that Purple’s digital ad performance went ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

The MarketWatch News Department was not involved in the creation of this content. New York, New York--(Newsfile Corp. - September 5, 2025) - Digital Silk, an award-winning agency focused on creating ...