Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

Then you have someone else come in and say, ‘Dude, you’re the best fit for this, you are accurate, you’re the best whatever, you are this, you are that.’ How would it make you feel listening to one or the other?