B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...
Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...
Automation drives growth for B2B marketers. But they have to know what they’re doing. Here are five B2B marketing automation tips. One is: “Keep Emails Within a Workflow and Refrain From One-Offs.” ...
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