Business-to-business (B2B) suppliers have "severely" limited themselves by using B2C (business-to-consumer) practices to understand customer needs, writes author Dan Adams in his book New Product ...
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...
Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting ...
Bringing a new product to market is always a complex journey. From ideation to launch, startups and established companies alike face challenges in validating ideas, managing resources, and ensuring ...
As the co-founder of a business-to-business (B2B) agency, things have become more difficult over the last few years for both our agency and our clients. I noticed three things that started to change ...
A good marketing strategy can help B2B companies grow their digital sales, but the sad truth is that B2B marketing has yet to plan effectively to achieve its potential. Only 13% of B2B companies spend ...
Yoav Kutner is a Founder and CEO of Oro Inc., the company behind OroCommerce and OroCRM. Prior, he was the CTO and Co-Founder of Magento. Despite the increasing popularity of e-commerce, many ...
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