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When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

Manchester United is one of the first brands to partner with the newly launched Facebook developer platform for augmented reality, Camera Effects. "We are making the camera the first augmented reality ...

Virtual and augmented reality are technologies most often associated with gaming. But more recently, they've been used in the realm of marketing to transform the consumer experience in new and ...

Last week Meta, the social media company formerly known as Facebook, removed some of its augmented reality effects and applications, such as avatars and filters, from Facebook and Instagram in ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leading provider of augmented reality (AR) solutions, is proud to announce its partnership with Street Art for Mankind (SAM), a non-profit ...

Last August, TechCrunch noted TikTok was working to build its own augmented reality (AR) development platform called Effect House, which would allow creators to build AR effects for use in TikTok’s ...

Apple’s first mixed reality headset will feature “pancake” lenses that allow for a lighter, more compact design, according to a new report. The device is still on track to make its debut in late 2022, ...