Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

Data is the heart of any kind of personalization you want to deliver. Data decides when you trigger personalization rules and for whom. It is important, then, to make sure your data is clean. Common ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

But segmentation is a simplification, and it’s no substitute for getting personal. There’s a wonderful scene in Monty Python’s Life of Brian, in which Brian implores a crowd of followers to think for ...