Amazon is reportedly planning on extending its Prime Day sale to four days. That's more in line with rivals who have launched comparable sales lasting upward of a week.

Amazon Prime Day used to be like that, until one year, when Amazon said, "What if we did two Prime Days?" And this year Amazon said, "...maybe we should add a third?" The Amazon Big Spring Sale officially kicked off yesterday,

Amazon's Prime Day for 2025 has not been officially announced by the company yet, but based on past trends, it is likely to occur in the middle part of July.The e-commerce giant plans to extend the high-profile summer sales event to four days this year, according to an internal memo to third-party sellers spotted by Modern Retail.