Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side ...

Laura Meyer is the founder and CEO of Envision Horizons, an Amazon Solutions company specializing in working with high-growth brands. Partnering with an Amazon agency can be a game changer for brands ...

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Amazon is raiding TV rivals including NBCU and Disney as it goes head to head with them for ads that used to run just on TV.