How ‘I’m Still Here’ Broke U.K. Box Office Records: ‘Brazilian Enthusiasm,’ Awards Season Buzz and Altitude’s Clever Scheduling
Capitalising on enthusiasm from local Brazilians and awards season buzz, Altitude helped I'm Still Here land the U.K.'s ...
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Altitude: Talk to me – Re-imagining a film as gaming content and smashing box office targets
This is a David vs Goliath story (perhaps more Freddie Kruger vs terrified teenagers) of how Altitude (an indie film company) re-imagined traditional advertising through the lens of branded content.