Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.

The agency highlights that website design now plays a direct role in AI search visibility. Page structure, semantic HTML, ...

National digital marketing agency recognized for ethical leadership, transparency, and client-first performance in ...

Microsoft Advertising’s multi-image Shopping ads let brands show more product visuals in search to boost engagement.

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

People are less inclined to trust what a company says about itself, so they look for proxies for honesty: trusted friends, credible communities or the broad consensus of strangers.

Finch unites paid media automation with Wizard Marketing’s elite SEO to launch "Total Search," a unified growth engine ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Norman Becomes GroupM CEO The quotable Rob Norman, digital chief of the biggest media buying agency on the planet, GroupM, ...

The European Commission suspects the Alphabet unit is "artificially increasing the clearing price" of ad auctions "to the ...

Direct Online Marketing introduces GEO Services for Generative Search Engines as Google tracking parameters shift and ...

OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid ...