While it’s important to keep up with industry trends, implementing new techniques randomly will set you up for failure. The Fast Company Executive Board is a private, fee-based network of influential ...

When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a ...

The world of digital marketing is constantly evolving, with marketers having to modify their strategies to cater to the ever-changing needs of consumers. Search engine marketing, in particular, has ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY John Hood Traditional ...

Creating a solid well-researched marketing plan is important to the success of a small business. It addresses the four Ps of marketing: the product, place, price and proper promotion of the item up ...

In today’s digital age of online everything, it is easy to forget about face-to-face interaction. This is especially true of business marketing, where physical advertising has taken a backseat to ...

In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy.

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can ...

Social networking and media websites, such as Facebook, MySpace and YouTube, have proven their worth as effective marketing channels and been "incredibly successful" for Sports Interactive, says ...

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar ...