Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The shift away from third-party cookies has amplified the demand ...

Reddit’s long-anticipated plan to go public is finally coming to fruition. The social network is expected to IPO next month under the stock ticker “RDDT.” The company was valued at $10 billion at the ...

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick turnaround ...

Retail media networks (RMNs) are poised for growth in 2025, driven by the increasing demand for targeted advertising, first-party data insights and measurable ROI from brands seeking to connect with ...

Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year revenue growth of $12 billion in Q4 – due in no small part to Uber Advertising. Since launching in 2022, Uber’s advertising ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Google has announced the expansion of its First Position ad offering on YouTube, making it available across all content types through Display & Video 360. This marks a change from the previous ...

In addition to launching a new Airbnb Services business, the company's new strategy is to lean heavily into social media advertising. Airbnb has quietly launched its first Airbnb Services ad along ...

Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over $4 billion having been invested by 931 first ...

The U.S. Joint Industry Committee (JIC) has certified iSpot as an advertising currency, making it the first recommended for transacting cross-platform (linear TV and CTV) ad buys based on personified ...