The future of advertising won't be found in celebrity-stuffed spectacles or attempts to manufacture viral moments.

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

By embracing local-at-scale strategies, brands can transform their advertising from a megaphone into a meaningful ...

As we celebrate 30 years of online advertising, we look back at the key milestones, shifts in technology, and the impact it ...

In the contextual advertising space, agents are poised to go far beyond identifying keywords. They will not only optimize ads ...

A US federal court has filed a lawsuit against Apple for misleading consumers into buying the iPhone 16 over Apple ...

Apple has been hit with a federal lawsuit claiming that the company's promotion of now-delayed Apple Intelligence features ...

Contributor Content Augmented Reality (AR) is rapidly becoming more accessible and more popular across industries, but the immersive technology lacks traditional avenues for engagement and ...

However, he adds that this will be a delicate balancing act since these categories are also important contributors to the ...

The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...

The lawsuit seeks damages from Apple on behalf of customers who purchased iPhones and other devices meant to support Apple ...