The Greatest Hits Tour after Taylor Swift announced her upcoming 12th original studio album, 'The Life of a Showgirl.' Now, the Australian pop icon is responding to the comparisons.

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or businesses clamoring for a piece of the action.

Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a savvy entrepreneur. Euronews Culture decrypts how the last few days have sparked a global trend for big businesses eager to tap into the buzz of her upcoming new album.

Taylor Swift is reportedly looking at Las Vegas venues to showcase her upcoming album, The Life of a Showgirl. According to The US Sun, "Taylor's team has been talking about Vegas gigs in private for a while, including at a dinner a few months back in Nashville with other music managers," an insider told the publication.

With Taylor Swift, a new album unveils a new “era,” and a new era dictates a new costume. This time, she embodies the dazzling spirit of a Las Vegas dancer for her upcoming album “The Life of a Showgirl.

From glitter edits to number 12 nods, NHL teams embraced Taylor Swift’s new album announcement in playful fashion on X.