Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

Sydney Sweeney has been at the center of growing backlash after fronting a controversial new campaign from the popular ...

We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.' ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9% year-over-year ...

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign on July 23, despite new data showing accelerating declines in foot traffic ...

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...