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"Is this an advertisement or threat?" one person wrote online, joining a chorus of criticism. Pakistan's prime minister has now ordered an inquiry into the controversial ad.

An advertisement meant to celebrate the resumption of flights to Paris showed a jet pointed toward the Eiffel Tower.

Pakistan's flag carrier has drawn widespread criticism for putting out an advertisement that showed a plane flying towards the Eiffel Tower. The ad was meant to promote the resumption of Pakistan International Airlines' flights to the French capital and had the caption "Paris, we're coming today".

The controversial post on PIA's official X account showed a picture of an airplane that appeared to be headed for the Eiffel Tower with the words, "Paris, we're coming today." There is another line on the graphic,

Prime minister Shehbaz Sharif has ordered an investigation following criticism over a Pakistan International Airline advert showing a plane flying towards the Eiffel Tower in Paris. The national carrier had advertised its resumption of flights to Europe in January, starting with Paris, after the EU aviation regulator lifted a ban on it.